BESTESL: Marketing and Water Purification Systems 1

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Vocabulary

Contaminants

Certificates

Features

Launch

Regional

Warranty


contaminants

Definition

Dirty or harmful things in water that should not be there.

Example Sentence

Customers worry about contaminants in their tap water.

Example Sentence

Our filters remove harmful contaminants from drinking water.

certificates

Definition

Official documents that show something is true, checked, or approved.

Example Sentence

The customer asked to see the product certificates.

Example Sentence

These certificates show that the water meets health standards.

features

Definition

Important parts or qualities of a product that make it useful or special.

Example Sentence

The main features of this purifier are speed and low cost.

Example Sentence

These features make our system easy for families to use.

launch

Definition

To start selling or introducing a new product to the market.

Example Sentence

We will launch our new water purifier next month.

Example Sentence

After the launch, we will collect customer feedback.

regional

Definition

Related to a specific area or part of a country or the world.

Example Sentence

Our regional manager supports distributors in three countries.

Example Sentence

We have different regional prices for Asia and Europe.

warranty

Definition

A written promise to repair or replace a product if it has a problem within a certain time.

Example Sentence

The warranty covers parts, but not filters.

Example Sentence

Please register your warranty online after purchase.

Vocabulary Practice

contaminants

launch

certificates

regional

features

warranty


Select the word that best completes the sentences. 

1.  This purifier comes with a two-year _____________.

2.  We create ____________ ads to fit local languages and cultures.

3.  The team is planning a social media campaign for the ______________.

4.  We highlight three _______________ when we talk to new clients.

5.  This system blocks ____________  like sand and rust.

6.  We include copies of our ___________________ in the sales folder. 

The Conversation

Agent: Thank you for meeting today. I’d like to show how our water purifier can fit your stores.

Retailer: We’re interested. Can you give me a quick overview of the product?

Agent: It removes dirt, germs, and bad taste. It does not need electricity. Fill it with water, press one button, and it gives clean water.

Retailer: What are the main features customers will care about?

Agent: A long‑lasting filter that cleans thousands of bottles of water, a portable design for home or outdoors, and easy one‑button use.

Retailer: Let’s talk about price. What is the cost per unit, and do prices change for bigger orders?

Agent: The price is set for everyday shoppers, and we offer lower prices when you buy more units. I can send a simple price list after this call.

Retailer: We plan a big first order. Can you make enough?

Agent: Yes. We can handle large orders. The usual time to make and prepare a large order is six to eight weeks. We can make more if you tell us in advance.

Retailer: How do you deliver?

Agent: We ship from Japan. We can either hand the goods to your shipping company at the port, or we can deliver all the way to your warehouse and handle all costs and import taxes. Shipping to the United States by boat usually takes about two to three weeks; by airplane is faster if needed.

Retailer: What about packaging and help in the store?

Agent: Boxes are ready for store shelves with clear instructions. We can provide small signs for shelves, short demo videos, and QR codes that link to more information.

Retailer: Do you have test results?

Agent: Yes, laboratory tests show it removes common contaminants. I will include the test certificates and performance data.

Retailer: What is the warranty and customer support?

Agent: One‑year warranty, quick customer support, and easy filter replacements.

Retailer: For a large first order, what discount can we get?

Agent: Share your target quantity, and I will send the exact price per unit and a launch bundle for your stores.

Retailer: We’re planning a regional launch. Can you propose quantities and timing?

Agent: I will send a proposal today with order sizes, unit prices, production time, delivery options, and marketing materials.

Retailer:
Great. Please send it, and we will review with our team.

Agent: Thank you for your time. We look forward to working together.

The Follow-Up Email

Subject: Follow-up: Water Purifier Discussion and Next Steps

Dear Retailer,

Thank you for meeting today. Here is a quick recap:

Key product points:
Removes dirt, germs, and bad taste
No electricity needed; simple one-button use
Long‑lasting filter (thousands of bottles)
Portable for home and outdoors

Pricing and orders:
Pricing is friendly for everyday shoppers
Lower price per unit for larger orders
You’re considering a large first order for a regional launch

Production and delivery:
We can support high volumes
Standard production time for large orders: 6–8 weeks
Shipping from Japan; delivery options include handing off at port or delivering to your warehouse with all costs handled

 Certifications and support:

Lab test certificates and performance data available
One‑year warranty and easy filter replacements
Store-ready packaging; we can provide shelf signs, demo videos, and QR codes

Next steps:

Please share your target quantity and preferred delivery option
I will send a detailed price list, proposed order quantities, schedule, and marketing materials
I will also attach test certificates and a draft launch bundle

Thank you again. I look forward to your target volume and timing so we can finalize the quote.

Sincerely,
Your Agent

Discussion Questions

- How would you position this purifier against competitors in mass retail?

- Which customer benefits should lead the message: no electricity, long-lasting filter, or portability?

- What pricing strategy would you use for launch and for large orders?

- How can tiered discounts encourage bigger purchase volumes from retailers?

- What in-store materials (shelf talkers, demos, QR codes) will drive conversion best?

- What proof points (tests, certificates, reviews) build the most trust for buyers?

- Which channels (in-person meetings, email, video) work best at each sales stage?

- How would you plan a regional rollout to test demand before national expansion?

- What promotions or bundles could increase first-time sales and repeat purchases?

- How will you measure success (sell-through rate, return rate, reorders, customer reviews)?

Are you interested in more articles or lessons related to this subject? Contact us for more information. 

Thank you!

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